Platforms: Web, iOS, Android
Employment: Full-time 2017–2020
Tools: Figma, Webflow
People use Alitools to get information about products on AliExpress. It helps them find the right offers and avoid disappointing purchases.
After installing the extension, the Alitools widget appears on product pages. It shows a six-month price history, its own seller rating, and quick access to a list of similar items and photos from buyers.
Alitools also knows how to notify you when an item's price drops and search by picture.
Problem 1: Users don't understand where to find Alitools after installation.
Problem 2: Users have to learn the features of the extension themselves.
Goal: to increase first-day retention and tell about features.
Automatically opens a new tab in the browser with a successful installation message.
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Automatically opens a new tab in the browser with a message about the successful installation, a description of the main functions, and the "Try" button.
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The button takes the user to the product page on AliExpress. On top of it is a tutorial with several steps telling about all the widget's features.
There are seven steps...
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New problem: only 16% of new users open the tutorial. Even less reached the end. The first-day retention is 4%.
After installation, we open the product page. Above is a description of the most popular feature and an offer to use it.
After any action, the blue splash disappears.
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“Alitools is ready to work”
The next time the user opens the product page, we inform them about the price drop notification function.
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“New way to save”
The first time the user saves an item, we show them where to look for it.
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“The product was added to Alitools”
Raised the first day's retention from 4% to 12%.
Product manager: Gleb Gaiduk Developer: Mark Sinitsky Developer: Irina Zelenko Tester: Vadim Satin